The primary role of a travel agent is to help people make travel arrangements, which might include booking flights, hotels, sightseeing tours, and making dining recommendations. A travel agent assesses each customer's unique needs, preferences, and budget to ensure their trip goes as smoothly as possible.

A tour operator is responsible for operating and providing your vacation by booking, packaging and organizing your hotel, transportation, meals, guides, optional tours and—sometimes—flights.

Travel agencies often offer a variety of services to their customers, including booking flights, rental cars, and hotel accommodations. They may also assist with planning itineraries, making recommendations for activities and excursions, and providing travel insurance.

A travel agency is a business that operates as the intermediary between the travel industry (supplier) and the traveller (purchaser). Part of the role of the travel agency is to market prepackaged travel tours and holidays to potential travellers.